Our Story
We are Alfie and Lisa Boswell Hendry, the husband-and-wife team behind Dream Business School. Like many small business owners, we once struggled with marketing. As self-proclaimed technophobes, we often felt overwhelmed by the endless digital strategies and tech hurdles. Through years of hands-on experience, we discovered how to make online marketing work.
Along the way, we realised that many other business owners faced the same challenges. That is why we founded Dream Business School in 2025.
What We Do
Dream Business School is an online learning platform designed to help small business owners grow their businesses through online marketing. Our self-paced courses provide easy-to-follow training without the need of exams or qualifications. The goal is to give you the knowledge and confidence to build a successful online presence.
Right now, our training platform is being updated for Spring 2025. These updates will bring new resources to help you market your business more effectively.
In the meantime, we share valuable insights through our free bi-weekly newsletter. This includes expert advice on social media growth, email marketing strategies, and content creation.
As a special welcome gift, new subscribers receive our free e-book, 100+ Content Ideas, which includes 100 ideas for what to post on social media. With this guide in hand, you’ll never run out of content idea!
Meet the Founders
Alfie Boswell Hendry
Alfie started his career in the roof painting and agricultural restoration industry as part of his family business. With 25 years of experience, he has spent decades working in traditional trades. Originally from Australia, Alfie built his businesses using classic marketing methods such as leafleting and door-to-door sales.
After seeing how online marketing can transform a traditional business, he now enjoys combining traditional marketing with digital strategies to help others succeed.
Lisa Boswell Hendry
Lisa became a professional blogger in 2013 and turned her passion for spirituality into a thriving online business. She is an award-winning blogger, Hachette published author, and Amazon best-seller. She built one of the most visited spirituality websites in the world, attracting over 100 million visits. Her businesses have gained large followings, and her videos have been viewed millions of times on TikTok and Instagram.
Lisa was born in Britain and has been featured in publications such as Grazia, Woman & Home, and Spirit & Destiny magazines. She knows what it takes to grow a business online and is passionate about teaching others how to market themselves successfully in the digital world.
Join Us!
Dream Business School is here to help you navigate digital marketing with easy-to-implement strategies. Whether you are a seasoned business owner or just starting out, we will show you how to grow your business.